In that, A/B testing plays a significant role in delivering the best sales experience. It gives you a 360-degree view of the business and workflow. In this blog, we'll highlight the A/B testing and various case studies and learnings. But, before that, let's learn about A/B testing.
What is A/B Testing?
A/B testing involves two different variants of the pages, including testing the result again to understand the desired goals. The A/B tests are tracked by dividing visitors between both versions that help represent the page's behavior within the given time frame. It helps to simplify the sales process and perform general explanations.
5 Best A/B Testing Case Studies and Learnings
A/B testing case studies are helpful to track everything from the graphics and layouts to CTA copies. This will help understand the impact on the conversion rates and make all the elements perform fair games.
This is a resort and hotel booking website to get maximum visitors on the site. Their homepage constitutes several features, such as a form that asks the users to submit the details such as destination, traveling, number of people travelling with them. This is why the company decided to have A/B testing to create the best version that can attract maximum clients.
Designhill.com Receives Higher CTR Rate By A/B Testing
The website is one of the fast-paced, growing peer-to-peer platforms that help to connect graphic artists with multiple design seekers. The A/B testing is carried out to check the email conversion rates. This, in turn, helps to increase the CTR rates just by changing the tagline and subject line of the emails
ATLAS Workbase Receives Better Conversion Rates
ATLAS Workbase aims to get more customers, so they always focus on achieving a maximum number of visitors to keep a check on the facility that they get in person. As a result of this, they decide to conduct the A/B testing, which in turn help to make certain changes and add the exit-intent pop-up on the site. Impressively, the changes help the company earn maximum customer attention and easily achieve two to three schedule tours every week
Like other companies, Unveil also leveraged the A/B testing as their goal was to earn maximum leads for the beta. On their website, they ask the new users to signup to have paid products. But signup process is a tiresome process for some users. The A/B testing helps to know about the visitor's view, so they change the format as per the feedback, which helps them earn maximum beta.