Email marketing is a great way to connect with your potential audience but are you doing it the right way? While most businesses are aware about the importance of email marketing, many of them still make mistakes that drive their targeted customers away. It costs them both their time and money. Here are 7 common email marketing mistakes that Binary Clues and its professionals have listed to make sure you do avoid them to bring only positive impact from your business.
1. Don't Send Too Many Emails: Some businesses do make the mistake of sending too many emails to their leads and existing customers. Emailing them multiple times in a week may seem like a good idea to stay in touch with your subscriber however the truth is that your audience might start to view this thing as spam. Australia Email services like Gmail and Outlook filter out emails that come in too frequently meaning those emails won’t end up being read and are often marked as spam.
2. Never write about Irrelevant Content: Another common mistake that businesses do make is sending out content that isn’t related with your customer’s point of interests. Email marketing works best when it is personalized and tailored according to the interests of each specific person or targeted audience group, so it is recommended to never send out generic messages. Emailing only about your business and brand itself will make customers feel like they are being spammed and that can eventually end up hurting your reputation in the long run.
3. Using Sales heavy language: Are the emails that you are sending out to your customers really just one big sales pitch? Email marketing is still about building healthy relationships and this is why your primary goal should be to offer value. The best way to add value is by sending helpful content that the customer can find valuable. This could be anything like an educational piece of content, a how to do video or even just fun facts that are indirectly relevant with your products.
4. Writing Too Little: While less is more when it comes down to certain types of marketing but this is not the case with email marketing. Including too little copy can quickly have a negative impact on the subscribers because they won’t feel like they are being engaged or informed. Your readers are always looking for value in your emails. It means you need to provide enough information about whatever product or service you are promoting through your email.
5. Writing too much: It is easy to see why so many people make this mistake and it is the complete opposite of writing too little, however, the balance fits between the two. Email marketing works best when you provide enough details so that the readers can understand why they should care about what you are suggesting. Make sure not to write a novel in each email because your subscribers don't have the patience for it. Email marketing is especially important in this changing era where people are constantly filled with information. You need to make your emails short and sweet if you want them to be read by your users.
6. Don't forget your mobile users: If you aren’t already into it then you should be ensuring that your Australia email marketing campaigns are phone devices friendly. Email marketing is an important strategy for reaching customers with a go and so if your emails aren’t mobile-friendly then that simply means you are missing out on quite a few customers.
7. Not including a Call to Action: Being engaging is important but you also need to ensure that customers are given every opportunity to be in business with you. Email marketing is all about getting your customers to engage with your business products and services, so if they cannot find it easily and how to do this in your email then what’s the point of sending the email.
Conclusion: Hence here are some common mistakes as reported by Binary Clues after thorough investigation over the market place. Avoid these to make your business more fruitful with time. We hope that you will follow the rules and make sure that you turn out to be a reputed business after all.