If you are not using Email Marketing for the generation of leads you might be at a higher risk of losing potential customers . According to a survey conducted by Binary Clues , 60% of the customers said that e-mail marketing had a significant impact on their purchase making decisions. Email marketing implies every kind of business but they are most beneficial in the cases of small and medium sized businesses. Some benefits that E-mail marketing provides are enlisted down here.
Benefits .
• It saves money as small businesses have only a limited marketing budget and thus e-mails are an effective way to reach out to any consumer without much investment.
• It gives high ROI as it converts more potential customers into leads.
• It helps in building a long term healthy relationship between a consumer and the business.
• It also lets you track the effectiveness of your content on e-mail which can be used in optimizing the weak points related to your business.
• It ensues a feeling of trust and loyalty among the customers after emails have been sent and they are being brought into meaningful conversations.
While we have listed out the benefits, we also need to know the ways in which e-mail marketing helps us in generating leads for our business. Let us take a look at each one of them.
1. Being Consistent : Being consistent over something is the only way to make progress with it and this also implies email marketing . Many a times , it takes more than just an e-mail to develop interaction with the customer and therefore being consistent can help you in changing their mind. Also keep in mind to not send unnecessary and bulk email which can result in loss of interest from the consumer's side.
2. Be Value Embedded : Embedding value means providing solutions and sharing the most updated list of information. Adding some zoho partner FAQs to your website is one of many ways to include value in your emails. Sharing links about your most recent blogs and posts on various social media is also a value added task to the email.
3. Social Media ( A great boon ) : Social media platforms are enriched with many profiles all across the globe and with the relevant information that can be analyzed to generate more potential leads. LinkedIn , Facebook , Twitter and Quora are some of the most popular examples of the platforms that provide the necessary details.
4. Categorizing Accordingly : Categorizing means to segment or section out people according to their rate of interest which can be observed by the way they respond to your emails. Segmentation will allow you to prioritize them according to the possibility of conversion.
5. Offers and Promotions : You can also try and include offers and rewards into your emails to develop interest of a particular group among a specific product that can be beneficial to them.
6. Including Audio And Videos : Including images , pictures and other short videos is a great way of optimizing an user's experience. This is also a way to appeal to the masses because visualization has a great impact on human interest.
7. Scheduling Email : Creating your email regularly and timely is also very beneficial . This also allows consumers to predict and have a sense of forecasting about your email . This will encourage them to sign up for your email more.
8. Try including Sign Up in person : Including a sign up form along with the email will not only save time but also helps to generate leads faster. You can send this to them in person and hence the results will be verified in real time.
9. Include Testimonials about Clients : This feature will let you create a reputed image amongst your existing and new customers whom you are trying to reach out through emails. It's helpful in so many ways that almost everyone is attaching testimonials for better results.
Conclusion: Depending upon the type of business you operate and what audience you are trying to aim at , you can modify the changes in ways we use but on the contrary , Binary Clues have listed out the most basic with most effective results ways to help you with generation of leads through e-mail marketing.