Google Ads is a popular and effective online advertising service developed by Google to support marketers to reach their customers instantly and without much hassle. In simple language, when someone searches on Google for a particular term, say ‘travel packages from Mumbai to Switzerland’, Google would throw a list of searches for you. But only if you observe closely, you will notice that the top and the bottom results are generally ads.
Question is: How does Google know which ads to display?
Ads is the largest and most widely used online advertising network in the world, and millions of businesses advertise online using Ads to reach new customers and grow their business.
Advertisers who select Google Ads as a marketing platform can target users across two main networks – the Search network, and the Display network. The search network talks about pay-per-click advertising, in which advertisers have to bid on keywords that are pertinent to their business and they get a chance to display their advertisements to users who enter those keywords into Google as part of a search query. Pay-per-click advertising is also known as paid search.
The Display network gives advertisers the recourse of placing visual banner-style advertisements on many websites that are part of the Display network. The Google Display Network reaches approximately 90% of global internet users, a massive potential audience.
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