Out of the many Email Marketing techniques at your disposal these are some of the easiest and most cost-effective ways to generate leads are:
#1. Direct Mailing: It is a very adaptable medium that grants you access to many different prospects at one time and make sure that they have gotten to the intended target.
#2. Telemarketing: It lets you pick out your prospects and deal with them on a personal level in a straight manner. It lets you pitch your offering and clear any misunderstanding created in the process. Furthermore, you can maintain healthy relationships with the customers over phone and get further referrals.
#3. Public Relations: PR, if conducted properly can give your brand an extensive coverage on radio, magazines, television, newspapers, e-zines, newsletters, trade journals and via many other websites that deal with the industry vertical that you are trying to communicate to.
#4. Exhibitions and trade shows: These are eventual options which give you the leverage to deal with a bigger crowd and if you can exhibit proper conversational skills, you can acquire a lot of entries, both prospects and end-customers. Try to socialize with the crowd and exchange your business cards with theirs.
#5. Content is an evergreen way to command a lot of attention and drive heavy traffic to your website, public forums and other landing pages representing your brand. Content may used be in the form of documented blogs, e-books, newsletters, videos etc. But random content won’t be of much help and you have to carefully plan and be smart while documenting the material.
#6. Professional email list services like binaryclues.com are accessible online which provide fine lead generation services at affordable prices. They also offer other marketing services such as Canada email database marketing campaigns, digital marketing services, bulk mailing etc.
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