Lead Management is a process in which we acquire new clients for a business. It includes a collection of methods, practices and processes to acquire new clients from the business point of view. However there is a difference between small and big businesses and obviously the software which are used by both the business type are different. They are not different by their respective names or some CRM system software that is taken from other party sources but a small business needs less customization than an enterprise business and that is what we all know as big business. Whether small or big , every kind of business requires some tools for acquiring and maintaining the database of the customers and the leads we have generated from the sales.
What about Lead Tracking And Lead Management ?
These two are very important factors when it comes about generating leads. Customers usually are available to us directly or indirectly and same to our products and services. Now the customers who can be converted into paid ones are tagged as hot leads or rapid leads. The interest level of a potential customer will always determine the type of lead he will be put into by an organization to help them convert into possible and genuine customers with our organization for the lifetime. Binary Clues will further like to tell you the benefits that tag along with Lead management tools.
Benefits of Lead Management
1. It increases the efficiency in processing out the leads from the market.
2. It also helps to keep track of the lead.
3. Highlights the active leads such that they are readily visible.
4. Also provides real-time data reports and forecasts.
5. It improves team coordination among different team members of different departments such as sales and marketing.
6. It filters out these leads so that they can be categorized according to their stages of developing into a potential customer.
Let's take a look into the list of lead management tools that are best for our small businesses.
1. HubSpot : It is which type of lead management tools which shares are beneficial for all kinds of businesses such as large ,medium-sized and small. Since we're talking about small businesses here therefore HubSpot can be an office choice. This is because it is a web-based platform and is easily accessible on mobile devices. Basic pricing also starts at a very low range and it can be used for a trial for free of cost.
2. Zoho : One of the most popular names in the field of sales and marketing. Zoho crm not only provides CRM but also acts as a Lead Management tool for small and medium businesses. It can be used on windows and Mac and is also accessible on mobile devices that makes it stand out among the rest just like HubSpot. Also very less in range and can be used for a free trial.
3. LeadSquared : It is beneficial for small businesses because it comes with a variety of features. It can be accessible on more than mobile devices and windows and thus it expands its territory to a wider range of networks providing more leads at the front. Cost for use of this particular lead management tool is usually low but higher than Zoho and HubSpot.
4. Pardot by Salesforce : Another big name in maintaining the customer relationship management between the organization and their respective sector that we are aiming to target. Pardot by Salesforce is used for small business as a Management tool and is easily accessible on Mac , Windows and Linux. It is one of the costliest lead management tools.
5. QuickBase : The second costliest lead management tool after Pardot and is so because it's accessibility extends upto iPad and the web too. It is also available for a free trial. It is used by more than 2900 companies all across the globe and is best identified as sales tracking software too.
Conclusion : We and our experts at Binary Clues have mentioned the best lead management tool but it also depends on your business goals and what are you trying to achieve through your business. That is why a lot of varieties are available and each one is well reputed at performing their task with 100% efficiency. So it's better to go through insights and then choose wisely what is more comfortable to your respective business.