Before you start an effective B2B lead generation strategy you need to be sure that you have the correct e-mail addresses, direct dial contact numbers, and even mobile phone numbers for the decision makers you are trying to target. Some tools help you in providing the most accurate B2B contact information, including phone numbers and e-mail addresses which can supercharge your lead generation program for the year 2022. You will have to be more strategic with a strong lead generation process if you want a promising start to this year and here are some efficient innovative ideas produced by Binary Clues which will help you cater the needs of your B2B business by keeping effective lead generation tactics in place.
1. Work on reflection of the past: The previous year would have been accountable for you, in some cases didn't bring enough revenues and in some boosted their growth. But all the case scenarios suggest one thing and that is improvement. You can start by reflecting on what worked for your business in the previous years and most importantly which strategies went in vain. Since the pandemic, it's been a year of uncertainty and difficulty with lots of changes in the B2B world. So in order to improve in the near future and this current year, we need to learn from marketing activities of the past so that they can guide us towards a better experience from now on.
2. Focus on your solutions and services: It’s very important to understand that individuals do not actually purchase your product or service but instead they go in for the benefits that are included with the products and services we offer. The primary focus of B2B business is therefore either to solve a problem with your solution or provide additional benefits for your target customer’s business performance. Also make sure that your marketing content should always revolve around the benefit of solutions and services your product tends to offer.
3. Use Of Content Marketing: This is an amazing way for B2B businesses that have interesting content to share such as articles, blogs, videos, imaging etc. There are a lot of factors which can make it work. You should do very keen research to know what kind of language you should use while writing about the content, what type of content your clients would enjoy, whom do they refer the most to and so on. Make sure to have a strategy that’s not only best for your potential leads but also something that your team can keep up with on a consistent basis.Once you have your tools, plan and strategy in action, make sure to stay consistent throughout the process.
4. Paid advertising with PPC: PPC or also known as pay per click. Pay per click is a way by which one Generates revenue by the amount of clicks done on the particular website. Advertising platforms like Facebook Advertisements, Google Advertisement, Bing Advertisement, and Instagram Advertising works to help B2B businesses reach a highly targeted audience with campaigns that are worthy of clicks. Well you have to pay to acquire this service but one thing is for sure that you will obtain better and faster results as compared to organic methods. According to a researcher's study, almost 50% of web crawlers who arrive at a business’s website from a paid advertisement are more likely to convert than those who came from an organic link.